A thousand smokers in Australia voted Pantone 448C, “opaque couché” as the world’s ugliest color. According to the Guardian, participants associated the color with words such as “dirty”, “death”, and “tar”. Now the hated hue can be found on all cigarette packing in Australia and the UK, in the hopes that it will deter people from buying cigarettes.
Here at Level, we don’t judge. We can recolor any of our designs to suit your taste. As Shakespeare said, “Love looks not with the eyes, but with the mind, and therefore is wing’d cupid painted blind”… or in this case, painted Pantone 448C.
Above: Level Series 5 Design, “High Tide”, custom colored with Level Target #0822