Here at Level, in addition to our vast collection of ready-made designs, we offer custom design services for any project. For IMCD, we created a custom mural highlighting the global connections of their business. IMCD is an international leader in the sales, marketing and distribution of specialty chemicals and food ingredients. At their U.S. office in Cleveland, Ohio, the walls of their lobby were designed to spotlight iconic views of the city, as well as Rotterdam in the Netherlands, where the company’s international headquarters are located (on the left panel you can see the famous ‘Erasmusbrug’, a cable-stayed bridge that spans Rotterdam’s Nieuwe Maas). Using bright colors, keywords, layers of maps, photographs, and other ephemera, our design team created a totally unique custom solution that highlights the story and international scope of their brand.
To the right of the entrance we included one of the Art Deco “Guardians of Transportation” that line Cleveland’s Lorain-Carnegie Bridge. These 43-foot tall statues were made in 1937 from sandstone quarried in nearby Berea, Ohio, which is also where the Cleveland Browns NFL training camp is located – you can see Cleveland’s FirstEnergy Stadium at the bottom of the wall.